Almdudler - Pro Ego

The Almdudler brand image has been consistant for decades: a sweet, bubbling drink with a positive attitude and a hint of conventionalism. Its logo, a couple in traditional Austrian costumes on alpine hills, is an Austrian cult object. One of the tasks for the new bottle was to continue this brand identity but at the same time to give it a more contemporary image. The shape of the traditional bottle was reduced to the essence of its original contours: An "update" of Almdudler that fits into the wellness trend, communicates lightness and freshness and yet does not miss the positive attitude of the traditional bottle. A matching drinking glass picks up on the clear shape of the new bottle and scores with stylistic minimalism.

Photos: Bernhard Angerer

 → Almdudler Sport