Shoe4You - Basic, 1994, Pascottini

The project entails the design of target group specific, individual Shoe4You store brands in the lifestyle, women's and men's product categories. The work ranged from trend research, name finding to concept and refinement of the three new brands - basic a lifestyle brand, 1994 catering to teenagers and young adults and Pascottini catering to fashionable women. The new brands are applied on a variety of packaging elements, shoes and accessories.

Shoe4You Kovo, Junior, S4Y Girls
Shoe4You XSRY Accessories