Chamber of Commerce Vienna - LightUp

Light up! Christmas lights for Vienna is an initative by the Chamber of Commerce Vienna. A competition for creatives to come up with ideas to make Vienna's shopping streets shine thoughtout the christmas season. "Magic Balls" light up the entire Josefstädterstrasse during the holiday season in Vienna's ninth district. The shopping street shines in blue and a stroll through the street turns into a spectacle. Hence the challenge to light a very narrow almost two kilometer long street, a dazzling light installation was created. Throughout the Christmas season Josefstädterstrasse definitely differentiates itsself from other shopping streets.